Support the PR team’s members to conduct research, analysis, and extraction of insights for client deliverables.
Identify and track new communications trend and tactic
Research and analyze targeted marked (Such as dairy market, beverage market, etc)
Provide continuous engagement and support for client accounts during execution
Manage relationships across internal teams, partners, and third-party agencies to make sure goals and vision are aligned
Monitor and benchmark communications activities of other brands
Analyze outcomes and create reports summarizing results. Present findings to the client.
Develop communication content such as press release, advertorial, editorial, etc
Oversee editorial calendars and edit day-to-day content for clients
Manage blogger/influencer-client relationships including planning, negotiations, and execution.
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