Community management:
- Lead the growth and engagement of two strategic communities - a women-focused platform for first-time mothers and a men-focused platform for sports enthusiasts.
- Design and execute marketing campaigns tailored to community insights.
- Recruit and nurture community members to foster loyalty and advocacy.
- Facilitate user research through interviews, conversations and surveys.
- Oversee community website updates using WordPress.
- Build awareness through digital channels including Facebook, Zalo and more.
- Monitor performance metrics and generate actionable reports.
Corporate marketing management:
- Develop and lead strategic corporate marketing plans aligned with brand and business objectives.
- Manage company-wide communications across channels (website, PR, LinkedIn, events...).
- Oversee corporate identity and ensure consistency in tone and design across all assets.
- Measure and report on marketing effectiveness, with focus on brand equity and corporate engagement metrics.