- Implement effective paid digital advertising campaigns to attract qualified prospects with cost-effective strategies across Google, Facebook, Instagram and other paid advertising platforms to drive growth and revenue.
- Build, test and optimize paid ad campaigns to consistently improve performance.
- Test and launch new paid digital channels.
- Manage, track, and report digital marketing activities and ROIs.
- Social Media Management
- Track, measure, and analyze all initiatives to report on social media ROI through using tools.
- Establish and follow innovative seeding topics to attract target customers.
- Work to improve the Company’s social media strategy through competitor and market analysis, detailed analysis and reporting, then making and implementing recommendations.
- Stay up to date with Digital Marketing trends, potential new channels.