Creative Copywriter

• You own the Creative Strategy of Creatives of the Brands on Facebook, Instagram (soon TikTok) Ads

  • What Creatives will run, What Messaging, What Imagery, What Ad Format, Brief for User Generated Content
  • Strategy (Developing the whole Testing, Scaling Strategies for Brands), Pipeline (Ad Creative, Who, When, What), Qualitative Assurance (Do the developed Ads fit our Standards and the Standards of Our Clients)
  • Components
    • Strategy: Research Brief: Product, Customer, Competitor
    • Pipeline: Ad Creation Process What Ads get Made, How, Who
    • Qualitative Assurance: Just check if the Ads are okay or need to get reworked

• Responsible for being up to date with newest trends and with whats working right now on FB,IG and TIKTOK

Researching Customer Avatars, Products, Competitor

Developing Strategies for our Clients what Ads can be used to sell their products

Managing and Overseeing the Ad Production

Quality Assurance

Analyze and Adapt the Strategy based on results

- flexible in work schedule

- hard working, loyal, enjoying the work!

- knowledge of direct marketing

- fluent english

- understands basic human psychology and copywriting

Copywriting

So as you can see its no typical copywriter job.

Its more of a creative strategist.

But the basis of being a good creative strategist is being a good copywriter.

What changes is you have to be also aware of the visuals used