Strategy
- Understand usage of vulnerable targets, & analyze competition and market trends spending extensive time on the field with our resellers and end-consumers to understand their profiles, daily lives, pain points and aspirations.
- Build a relevant strategy to grow business and impact and participate to the construction of the Sales and Marketing plan with the Managing Team for 2023-2024
- Monitor our actions (implement and follow relevant ROI and KPIs)
Marketing
1. Develop Brand Awareness of our new range
- Implement online strategy to push brand awareness:
- Implement Social Media strategy and plan on FB and Zalo, develop engaging contents
- Follow-up the New Website development: UX, right SEO tagging, contents / stories, log / awareness contents, deep linking with partners. o Develop partnerships with brands &influencers
- Implement off-line strategy: recommend a targeted offline communication with right partners to boost awareness to vulnerable people.
2. Implement Social projects to even more vulnerable people
- Poor List program
- Water in School program
- Yearly Social impact survey to be conducted to evaluate our real social impact
3. Implement New innovation range launch
Sales Activation Support
- Support Sales Team on implementation of activation tools on the field
- Develop all the marketing tools to boost the Sales in all our channels & POS: retailers, B2B, D2C, etc…
- Support the Retailers engagement Program ● Execute 2 promotions per year to boost the Sales