Product Marketing

1. Product Strategy and Planning:
2. Product Ideation and Conceptualization:
3. Project Management:
4. Market Launch:

1.Product Strategy and Planning:

• Learn and analyze documents (English, Vietnamese) on technology development trends for consumer audio and home audio products in Vietnamese and world markets.

• Collaborate with the execution team to define and align product development strategies with overall business objectives.

• Conduct market research to identify trends, customer needs, and competitive landscape.

• Develop a comprehensive product roadmap based on market insights and company goals.

2.Product Ideation and Conceptualization:

• Lead brainstorming sessions to generate innovative product ideas.

• Work closely with design and engineering teams to translate concepts into viable product prototypes.

• Evaluate and prioritize product concepts based on feasibility, market demand, and strategic alignment.

3.Project Management:

• Develop and maintain project timelines, ensuring timely delivery of products to market.

• Oversee the entire product development lifecycle, from concept to production.

• Manage budgets and resources effectively to meet project goals.

4.Market Launch:

• Develop and execute go-to-market strategies for new product launches.

• Develop advertising & promotion plan, creative briefs and guide creative direction to meet objectives for all advertising, promotion and public-facing communications, including print, digital, and video assets.

• Manage content, specs, saleskit and updates for customer and internal touch points, participating in events, documenting business processes, and providing additional sales support.

• Develop communication training materials about products.

• Willing to learn and enjoy new challenges. High sense of responsibility, result-oriented

• Documenting, reporting and presentation skill, SQL or power BI is avantage.
• Solid knowledge of e-commerce, and social media advertising.
• Strong research and data synthesis skills.

• Bachelor‘s degree in Product Design, Marketing, Business, or a related field.
• Minimum 2 years of experience in product development or brand & product marketing positions.
• Experience working in the audio, electronics, and Cross Border Seller industries is an advantage.