We are seeking a skilled and dynamic marketer to join our team and take charge of marketing initiatives for our AI-powered educational technology (EdTech) platform. As a marketer, you will play a crucial role in promoting our platform to our target market across seven countries where English, Spanish, Hindi, French, German, and Italian are spoken. Your responsibilities will include leveraging social media platforms, managing SNS accounts for individual education tutors on Twitter and Instagram, and utilizing LinkedIn for B2B marketing in the AI EdTech industry. Additionally, you will be responsible for maintaining customer service relations by providing training and support to teachers and students, ensuring they can effectively utilize our Learning Management System (LMS).
Responsibilities:
- Develop and execute marketing strategies to promote our AI EdTech platform in the target market across multiple countries.
- Manage social media accounts, specifically Twitter and Instagram, for education tutors associated with our platform.
- Utilize LinkedIn as a B2B marketing channel to reach potential partners and clients in the AI EdTech industry.
- Collaborate with cross-functional teams to create compelling marketing content, including blogs, videos, and infographics, to engage and attract our target audience.
- Conduct market research to identify trends, competitors, and opportunities for growth.
- Provide training and support to teachers and students, ensuring they can effectively use our LMS.
- Monitor customer feedback and respond promptly to inquiries, maintaining excellent customer service relations.
- Analyze marketing campaign data and metrics to measure effectiveness and make data-driven decisions for future campaigns.