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Senior Digital Marketing Manager

THE GRAND HO TRAM STRIP

Tính lương: Gross - Net
Thời gian làm việc: Thứ 2 - Thứ 7
Hạn nộp hồ sơ: 22/11/2023
Số ứng viên nộp hồ sơ: 0
Thông tin công việc

Quyền lợi

  • Bảo hiểm theo quy định
  • Chăm sóc sức khỏe
  • Máy tính làm việc
  • Đào tạo
  • Công tác phí
  • Thưởng
  • Tăng lương
  • Phụ cấp

Mô tả công việc

1. Trách nhiệm công việc
  • To be responsible for developing, executing and delivering the hotel’s digital/ online marketing strategy, planning and budget to include online, new media, web, e-commerce and SEO to drive the business forwards through key marketing channels.
  • To be responsible for managing online branding, communications and campaigns through the hotel’s website, email marketing, building the online community, attracting new customers, SEO.
  • To review technologies and explore new developments in the digital landscape to find ways to more effectively deliver the communication and business objectives
  • Develops online marketing strategies to drive leads, increase volume, market share, and hotel revenue, ensure through gap analysis, appropriate support to correct performance within cost effective targets
  • To be responsible for improving the design, usability, content and conversion points of the hotel’s website.
  • To work with DOSM and Marketing team to plan and implement all digital marketing campaigns including digital campaign collateral
  • To be responsible for the smooth running and completion of projects across site builds, online advertising, social media, maximizing online sales opportunities and search marketing
  • Involve in the development of annual marketing strategies
  • Keeps leadership informed on a timely basis of any undue variance from expected results.
  • Must be able to meet the attendance guidelines of the job and adhere to departmental and company policies.
2. Nội dung công việc
  • To be responsible for developing, executing and delivering the hotel’s digital/ online marketing strategy, planning and budget to include online, new media, web, e-commerce and SEO to drive the business forwards through key marketing channels.
  • To be responsible for managing online branding, communications and campaigns through the hotel’s website, email marketing, building the online community, attracting new customers, SEO.
  • To review technologies and explore new developments in the digital landscape to find ways to more effectively deliver the communication and business objectives
  • Develops online marketing strategies to drive leads, increase volume, market share, and hotel revenue, ensure through gap analysis, appropriate support to correct performance within cost effective targets
  • To be responsible for improving the design, usability, content and conversion points of the hotel’s website.
  • To work with DOSM and Marketing team to plan and implement all digital marketing campaigns including digital campaign collateral
  • To be responsible for the smooth running and completion of projects across site builds, online advertising, social media, maximizing online sales opportunities and search marketing
  • Involve in the development of annual marketing strategies
  • Keeps leadership informed on a timely basis of any undue variance from expected results.
  • Must be able to meet the attendance guidelines of the job and adhere to departmental and company policies.

Yêu cầu ứng viên

1. Thái độ / Tính cách
  • Bachelor/ Master degree in Marketing, E-commerce, Business or Communications.
  • A minimum of three (3) to five (5) years working experience, expertise in digital marketing and online PR in an agency or consumer branding environment
  • Experience in working with agencies is an advantage.
  • Luxury Hotel Digital/ Online Marketing experience preferred.
  • Proficiency using tools to track and report on response rate, traffic and pick up
  • Broader digital marketing skills encompassing keyword generation, PPC marketing and banner advertising.
  • Experience of campaign management eg Google AdWords, AdMob, Email, search engine, ability to generate inbound links from the internet
  • A good working knowledge of web analytics; Photoshop and Dreamweaver ideal but not essential
  • Understanding of the principle of design for digital communications, the digital landscape and how it can be used to support and develop the brand
  • Ability to interpret brand parameters and goals and setup a vision for achieving them through communication vehicles, sell this vision and execute it
  • Experience in website management and digital content management
  • Good understanding of customers and market dynamics and requirements
  • Experience of budgeting, reporting and analysis (Excel)
  • Ability to deal effectively with internal customers, external customers, and third party suppliers.
  • Strong organizational skills a must. Candidate must be detail-oriented, able to multi-task and handle high-stress situations.
  • Strong understanding and appreciation of the concept of luxury and quality.
  • Ability to communicate fluently in primary language (English) of the workplace both verbally and nonverbally. 
2. Kỹ năng
  • Bachelor/ Master degree in Marketing, E-commerce, Business or Communications.
  • A minimum of three (3) to five (5) years working experience, expertise in digital marketing and online PR in an agency or consumer branding environment
  • Experience in working with agencies is an advantage.
  • Luxury Hotel Digital/ Online Marketing experience preferred.
  • Proficiency using tools to track and report on response rate, traffic and pick up
  • Broader digital marketing skills encompassing keyword generation, PPC marketing and banner advertising.
  • Experience of campaign management eg Google AdWords, AdMob, Email, search engine, ability to generate inbound links from the internet
  • A good working knowledge of web analytics; Photoshop and Dreamweaver ideal but not essential
  • Understanding of the principle of design for digital communications, the digital landscape and how it can be used to support and develop the brand
  • Ability to interpret brand parameters and goals and setup a vision for achieving them through communication vehicles, sell this vision and execute it
  • Experience in website management and digital content management
  • Good understanding of customers and market dynamics and requirements
  • Experience of budgeting, reporting and analysis (Excel)
  • Ability to deal effectively with internal customers, external customers, and third party suppliers.
  • Strong organizational skills a must. Candidate must be detail-oriented, able to multi-task and handle high-stress situations.
  • Strong understanding and appreciation of the concept of luxury and quality.
  • Ability to communicate fluently in primary language (English) of the workplace both verbally and nonverbally. 
3. Kiến thức chuyên môn
  • Bachelor/ Master degree in Marketing, E-commerce, Business or Communications.
  • A minimum of three (3) to five (5) years working experience, expertise in digital marketing and online PR in an agency or consumer branding environment
  • Experience in working with agencies is an advantage.
  • Luxury Hotel Digital/ Online Marketing experience preferred.
  • Proficiency using tools to track and report on response rate, traffic and pick up
  • Broader digital marketing skills encompassing keyword generation, PPC marketing and banner advertising.
  • Experience of campaign management eg Google AdWords, AdMob, Email, search engine, ability to generate inbound links from the internet
  • A good working knowledge of web analytics; Photoshop and Dreamweaver ideal but not essential
  • Understanding of the principle of design for digital communications, the digital landscape and how it can be used to support and develop the brand
  • Ability to interpret brand parameters and goals and setup a vision for achieving them through communication vehicles, sell this vision and execute it
  • Experience in website management and digital content management
  • Good understanding of customers and market dynamics and requirements
  • Experience of budgeting, reporting and analysis (Excel)
  • Ability to deal effectively with internal customers, external customers, and third party suppliers.
  • Strong organizational skills a must. Candidate must be detail-oriented, able to multi-task and handle high-stress situations.
  • Strong understanding and appreciation of the concept of luxury and quality.
  • Ability to communicate fluently in primary language (English) of the workplace both verbally and nonverbally. 

THE GRAND HO TRAM STRIP

  • Năm thành lập:2008
  • Quy mô:1.000 - 5.000 nhân sự
  • Địa chỉ làm việc:217 Nguyen Van Thu, D.1., HCMC Quận 1 Hồ Chí Minh
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Thông tin tuyển dụng

  • Ngày đăng:24/08/2023
  • Hình thức làm việc:Toàn thời gian
  • Kinh nghiệm:Từ 3 năm
  • Cấp bậc:Trưởng phòng
  • Giới tính:Tất cả
  • Thời gian thử việc:2 tháng
  • % lương thử việc:100%
  • Lĩnh vực hoạt động:
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