Creative Content & Marketing Specialist

• Digital, Paper, and Social Media Campaigns: Lead in creating, executing, and managing marketing campaigns across various channels, including digital platforms, print materials, and social media.
• Content Creation and Management: building article systems for websites, blogs, Social and communication activities. (Work with SMEs as needed to gather source material)
• Regularly update the latest news to add to ideas and increase the repository of article content
• Website Management: Support the maintenance and updates of our company website, ensuring content is accurate, engaging, and aligned with our brand identity.
• Branding: Build and deliver high brand engagement social media marketing programs that acquire new customers, expand brand awareness, and engage online audiences
• Market Research: Research local, global market trends and monitor customer feedback to increase quality of creative content

Partner with the founding leadership team to build the brand of Coach on Tap with the development and execution of an engaging marketing strategy from online & offline campaigns to website & media content creation and management.

• Critical thinker - self-directed, self-disciplined, self-monitored, and self-corrective habits

• Possess a passion for social media, photography, videography, and content creation

• Have an aesthetic mindset
• Detailed-oriented but can also step back to see the big picture
• Motivated in driving positive social purpose initiatives

• Experience in building quality and engaging content for the website (English & Vietnamese)
• Have knowledge and understanding of influencer and brand ambassador relationships, critical metrics, and emerging trends (Facebook, YouTube, Pinterest, Instagram, TikTok etc.)
• Skillful in researching and collecting viewer information for data analysis
• A strong storyteller, able to distill content into bite-sized social media clips and images
• Strong organizational and project management skills to effectively work in a fast-paced environment with added attention to details
• Team Player: Excellent interpersonal & communication skills with a willingness to work collaboratively to achieve shared objectives
• Problem solver and customer-centric mindset
• Experience working on technology platforms: Minimum 2-3 years of experience
• Language: English & Vietnamese     Fluency: Medium (read/write/speak)
• Experience using Microsoft Office including Word, Outlook, Excel, and PowerPoint
• Degree: Bachelors in relevant field (Marketing, Business, Journalism, Communication etc.)

• Digital, Paper, and Social Media Campaigns development and execution
• Content Development
• Website visual creation & management
• Storytelling