Google Ads Strategist

The Google Ads Strategist will join the ShedPro team and report directly to the Product Manager/Product Director. ShedPro has been a major focus for Seadev over the past three years, with a mission to develop cutting-edge sales and lead generation products catered specifically to shed builders, manufacturers, and dealers in the North American market. 

As the Google Ads Strategist, you will play a crucial role in creating, managing, and optimizing Google Ads campaigns for our clients. You will be responsible for crafting effective strategies, setting up campaigns, monitoring their performance, and providing insightful reports and recommendations to clients. Your expertise in Google Ads will be essential in achieving our clients' digital marketing objectives.

The Google Ads Strategist will join the ShedPro team and report directly to the Product Manager/Product Director. ShedPro has been a major focus for Seadev over the past three years, with a mission to develop cutting-edge sales and lead generation products catered specifically to shed builders, manufacturers, and dealers in the North American market. 

As the Google Ads Strategist, you will play a crucial role in creating, managing, and optimizing Google Ads campaigns for our clients. You will be responsible for crafting effective strategies, setting up campaigns, monitoring their performance, and providing insightful reports and recommendations to clients. Your expertise in Google Ads will be essential in achieving our clients' digital marketing objectives.

• Campaign Setup: Create, configure, and launch Google Ads campaigns that align with client goals, targeting criteria, and budget constraints.
• Campaign Management: Continuously monitor and optimize campaigns to maximize performance, including keyword research, ad copywriting, bid adjustments, and A/B testing.
• Keyword Research: Conduct thorough keyword research to identify high-potential keywords and negative keywords to improve campaign targeting.
• Ad Creative: Develop compelling ad copy and creative assets that resonate with target audiences and drive clicks and conversions.
• Budget Management: Efficiently manage ad budgets to ensure campaigns remain within budget while delivering maximum ROI.
• Data Analysis: Analyze campaign data to identify trends, insights, and areas for improvement. Provide data-driven recommendations to enhance campaign performance.
• Reporting: Generate and deliver monthly and quarterly reports to clients, highlighting key performance metrics, insights, and actionable recommendations for campaign enhancement. Collaborate with other team members to discuss campaign progress, address inquiries, and provide strategic recommendations.
• Stay Updated: Stay current with industry trends, Google Ads updates, and best practices to ensure that strategies remain cutting-edge and effective.

• Google Ads Certification is highly desirable.
• Proven experience in setting up and managing successful Google Ads campaigns.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Proficiency in Google Analytics and other relevant digital marketing tools.
• Self-motivated and able to work independently and as part of a team.
• Strong organizational skills with the ability to manage multiple client campaigns simultaneously.

• Fluent in English (writing, speaking, listening, reading)
• Bachelor's degree in Marketing, Business, or a related field (preferred).