Research and analyze the global market, competitors to make further branding development proposals.
- Develop quarterly marketing plans, includingforecasting, proposing, allocating and managing budgets to achieve set targets.
- Propose, deploy, and manage marketing campaigns on all online platforms to achieveset goals, economically and effectively.
- Measure and report the performance of all online marketing campaigns, evaluate metrics and provide solutions for improvement.
- Anticipate campaign risks to take timely solutions.
- Work closely with the sales department to understand customer and market needs to ensure marketing strategies are consistent and achievable with revenue goals.
- Research, develop and launch new products in accordance with market trends
- Work with domestic and foreign agencies, KOLs and KOCs partners in producing online media materials... serving positioning and brand development
- Building and implementing customer loyalty programs (branded items, gifts, vouchers)
- Assign and monitor performance of the social/digital/SEO/design team