Performance Marketing Executive

Homebase is looking for a talented candidate to join the team as a Performance Marketing Executive. The candidate will gain hands-on experience in the field of digital marketing and have the opportunity to work on challenging projects with core members of our high-performing team and will have the following responsibilities.

• Manage budgets and lead target campaigns across all digital channels;

• Develop & optimize acquisition campaigns on digital channels including Search, Display, Mobile, and Social to drive strong return on investment and efficient CAC;

• Identify replicable marketing strategies, tactics, and channels that address business pain points and convey product benefits to drive new customer acquisition – with an implement, test, and measure mindset;

• Coordinate regular deep dives into the acquisition performance, build report models, and analyze the performance of advertising campaigns;

• Collaborate with cross-functional teams and stakeholders to ensure acquisition goals are met;

• Develop, build, and run A/B tests across landing pages;

• Other tasks assigned by the Line Manager.

• Win with integrity: “We are honest, principled, and fair in all that we do.”

• Expect to be champions: “We are here to win big. We are ambitious and push the boundaries of what's possible. We welcome challenges and possess a "can do" spirit.”

• All-in: “We understand that most startups fail; therefore, to beat the odds, we go "all-in" and leave no room for half-heartedness.”

• Radical transparency: “We strive for truth as embracing reality helps us win. We are not afraid to be honest, have difficult conversations, and engage in thoughtful disagreements in search for better answers.”

• Excellence pursued relentlessly: “We relentlessly pursue excellence, holding ourselves to extremely high standards. We seek continuous growth by setting the bar higher each time we make progress.”

• Hold the long-term view: “We always act in the long term interest of the company, forgoing short-term gains and short cuts.”

• Own your success: “We embrace an ownership mindset and are accountable for the outcomes we deliver. We lead by example and demonstrate unwavering dedication, commitment, and proactiveness in building towards our collective success.”

• Meritocracy: “We strive to build a culture of meritocracy where rewards are commensurate with ability and contribution.”

• Enduring discipline: “We consistently think and act in disciplined ways, including financially. We are frugal and spend wisely. We believe that discipline equals freedom.”

• Bias for action: “We move fast and take bold action. We know that while opportunity is fleeting, most decisions can be reversed if the outcome isn't as expected.”

• Achieve more together: “We direct our collective energy to achieve extraordinary results as we believe that "the whole is greater than the sum of the parts.” 

• Serve customers hết sức: “We obsess over serving our customers to the absolute best of our abilities (Vietnamese: hết sức). We always seek to identify our clients' unique needs, cultivate authentic relationships, and deliver innovative solutions that best address these needs.”

• Elevate society: “We want our work to make positive impacts on society and touch millions of lives. With every action we take, we hope to build towards a better future for generations to come.”

• Ads optimization: Google Ads, Google Analytics, Facebook Ads
• Landing page optimization
• Numbers-driven, data analytics, data reporting

• Based in HCMC;

• Bachelor's or Master's Degree from a top-tier local or international university with good academic standing (outstanding fresh graduate is welcome);

• Proven experience in data analyzing, campaign planning and paid advertising (Facebook Ads, Google Ads, etc) on digital channels;

• Competent in writing direct-response copy;

• Professional proficiency in Vietnamese and conversant in English (fluency in both languages is a plus);

• Prior experience or good understanding of real estate/financial market is highly preferred.