Trade Marketing Executive

• Sika Vietnam is looking candidates for Trade Marketing Executive (Ha Noi) to assist Sika Vietnam to develop and execute the Trade Marketing plan. In this role, he/she be required to brainstorm ideas that meet our sales and marketing objectives, help execute strategies and report on campaign results. This role will assist and directly report to Marketing Manager fulltime & execute successfully (on time, in full) all strategies/actions defined for Retails Market in 2022 and onwards.

1.Market Report

• Generate reports of all trade marketing campaigns.
• Monitor and analyze market share trends, sales volumes, and competition.
• Generate actionable insight from a range of data to propose sufficient trade activities, and promotions.

2.Trade Marketing activities

• Create and implement the trade marketing actions in the specific year
• Develop commercial toolboxes, including sell-in materials for the sales teams, and in-store (POS) materials for the retailers
• Work closely with the marketing team to commercialize brand plans ie product display, launching events, loyalty programs, pricing and promotions
• Manage the promotional plan, identifying new promotional opportunities
• Build relationships with key suppliers to implement well the given trade plans

3.Customer Relationship

• Building relationships with key customers (Distributors, Retailers) to implement well the given trade plans

4.Budget Management

• Propose sufficient budgets for all activities and well planned for yearly/quarterly and monthly spending
• Manage the trade spend and allocating the Advertising & Promotion (A&P) budget across all channels/customers

• Good teamplayer
• Hardworking and passionate

• Open for candidates in Retail Sales with strong passtion to start a career in Marketing
• Hands-on experience in marketing, advertising, trade activities, events organizing is preferred.
• Good in communication and interpersonal skills: Written and verbal communication are essential to ensure collaboration and cooperation within various stakeholders (internal, suppliers, external customers)
• Good in networking skill: to be able to build effective working relationships with a variety of different stakeholders

• Any Bachelor’s Degree is acceptable, but degrees in Marketing, Business or a related field are preferred
• 1 year working experience in Marketing field preferred working in building industry