- Maintain an in depth hands on understanding of different lead generation channels including Search, Display, Social, Local Networks and more be able to.
- Review effectiveness in terms of cost per lead, quality of leads, scale of leads that can be delivered based on each client’s unique industry and requirements.
- Monitor all running campaigns and work with our teams to improve results, continuously testing new methodology and looking to improve our outcomes every step of the way.
- Create benchmark performance metrics in terms of conversion rates, costings so that our offering can be as competitive as possible in the market.