The position will contribute to the organization’s success by:
Applying expertise and skills to manage one or more performance marketing channels (e.g. Facebook, SEM, GDN, YouTube) in order to hit growth targets;
Briefing, launching, managing and optimizing new campaigns;
Ensuring continual growth and performance improvements by implementing plans and strategies created from data-driven insights and research;
Deliver insightful report to client.
A. Channel Optimization
Managing the marketing budget and monitoring the performance of spend to ensure maximum efficiency;
Optimizing campaigns to decrease customer acquisition costs;
Running A/B tests for landing pages and ad visuals;
Briefing new campaign asses (landing pages & visuals) to the content team.
B. Channel Growth
Assisting the team in developing the overall performance marketing strategy and direction based on leveraging a strong market and industry knowledge;
Developing, implementing and testing and growth efforts;
Researching and assessing the potential of new growth opportunities for your market;
Live a culture of high-performance and strategic thinking.
C. Reporting & Analysis
Develop and implement overall reporting systems and reports;
Analyzing data and creating actionable insights in order to improve performance;
Preparing reports and presentations for Senior Management on an Ad Hoc basis