- Develop brand positioning and marketing strategy
- Work closely with the team to formulate strategies, coordinate and execute targeted sales and marketing campaigns
- Execute brand strategy (Online and Offline)
- Identify distribution channels and set-up such channels in a short time frame
- Build engagement with influencers
- Understand the needs of such distribution channels and competition landscape so as to support these channels with appropriate point of sales materials (POSMs reactive) in a timely manner
- Monitor competitors’ activities closely, and in doing so provide effective countermeasures to maintain profitability.