Senior Social Media Specialist

A Senior Social Media Specialist is responsible for the ownership of project management and planning to optimize the Client’s campaign result. He/ She will be in charge of developing the social proposal based on the analysis of the Client’s post-campaigns and social data. This role also includes managing SNS channels, following up with social outreach channels (influencers, communities, seeding, etc.), and efficiently executing campaigns to achieve targeted goals.

1. Social Media Planning – Focus more on Social Outreach Planning (30%)

Analyze social data, think creatively, and propose innovative social strategies to make sure client’s marketing campaigns reach their target audience in the most effective way within the budget
Be able to make professional proposals from social strategy to execution level
Proactively up-to-date trend/ platforms/ rising influenced stars to upgrade the knowledge and increase planning skills
Analyze the client's post-campaign results and recommend refinements
Interact with internal and external partners to evaluate, implement, and maintain a social plan to achieve KPI

2. Social Media Management – Project Management (70%)

Be able to manage the existence of brand SNS profile and maintain 2-way communication between brand and consumers: response to comments, inbox, engaging activities (minigame, contests, etc.)
Distribute and promote brand content across SNS channels consistently (Facebook, Instagram, Youtube, TikTok, Zalo, Forum, etc.)
Be able to follow up with a variety of influencers and other social outreach channels: celeb, mega to nano influencers, hot community, hot fanpage, etc. for execution: scouting profiles, creating quotations, dealing cost, planning content & visual direction, composing content, tracking the performance of aired post, etc.
Good at communication with internal & external in terms of the job to get feedback and do revision quickly & effectively
Collect required data for making proposals and reports
Effectively execute the campaign to achieve committed KPI within budget
Be able to manage junior level (intern, trainee, social media specialist) as a team during running the projects
Be willing to work independently in case of human resources limited

3. Other duties depend on project requirements

Trend follower and quick adaptation
Patient, dedicated, and passionate about social media management
Proactive, supportive and responsible, work independently
Solution-oriented and client service mindset
Time management skill

Good at communication in both English & Vietnamese
Good at problem-solving in a calm manner
Good project management skills: raising quotations, tracking timeline, reporting
Advanced MS Office skills, especially PowerPoint and Excel
Presentation & critical thinking skills

1. Background: Social/ Community/ Account Social department

2. Experience

At least 2 years of working in Advertising agency
At least 1 years of working in the related position with the same level
Be able to work for multi brands at the same time
Directly working with KOL, Influencers, communities, or manage booking agencies for big social outreach projects

3. Knowledge

Have good knowledge and proficient usage of SNS & social management tool
Have knowledge about KOL, KOC, Influencer, and community from planning to execution

BENEFITS

o Working in a dynamic and friendly environment

o Growing business

o Once the employee has passed probation and signed a labor contract, the employee will have other benefits as follows:

16 annual leave per year
13th-month salary
Year-end bonus based on performance and business result
Salary reviewed annually
Annual health check
Social insurance, health insurance, unemployment insurance (Vietnamese Law)
Insurance benefits package (PTI Care)
Mobile phone fee allowance based on the company’s policy
Participate in company events, company trip
Participate in the company’s training programs, self-studying program (supported by the company)